BDI Style Guide

In 2016, BDI was looking to refresh its branding and refine its company identity into a more unified approach that stood out from its competitors. The logos would not be changed but structured in a way that would help its marketing team identify specific logo styles for specific applications in print and digital media. The branding would now feature blue as the predominant company color along with accents of red, white and gray. Avenir became selected as the staple font in which all marketing and branding collateral would feature going forward.